TheCity of Prague has changed the new posters. On Monday, the Prague City Council approved new rules for poster areas on real estate owned by the city. Now the Institute of Planning and Development of the Capital City of Prague has approved the new rules. The Prague City Council's Property Department will prepare a competition for new operators.

The rules will help reduce visual, advertising and light smog, for example by banning backlighting and backlighting, defining reasonable dimensions of poster poles, unifying their design and introducing a minimum distance between them. Prohibiting advertising columns in through corridors, in view angles at intersections and pedestrian crossings will in turn increase the permeability and safety of the public space.

"Once we have the design of the advertising columns, the locations identified for their placement and the documents for the competition for their operator in accordance with the new rules, I will present to council the termination of the existing leases for the placement of advertising columns. This will give all advertising companies the same opportunity to compete for business in this segment," summarises Councillor for Property, Transparency and Legislation Adam Zábranský.

According to the new rules, advertising columns will have a maximum diameter of 1 metre and a maximum height of 2.52 metres. They will not be allowed to be placed on bridges, in passage corridors or obstruct the view of important cultural monuments, and the minimum distance between each pole will be 150 metres. Poster panels will only be allowed on blank gable walls or on facades that have no windows on the ground floor. Neither the columns nor the panels will be allowed to be backlit or illuminated and will only be used for small format, low cost